Wednesday, October 2, 2013

Attention realtors and all business owners – changes in the midst with Google keywords


If you currently maintain your own website for your business, Google has implemented some changes of which you should be aware.

Google has decided to provide “extra protection” for searchers by encrypting all search activity. What does this mean for your business? Simply put, you will no longer be able to track keyword data – not even by users who aren’t signed in to Google when they search for a product or business.

It will make it a little harder for you to know which keywords are working better than others, and which ones don’t seem to be pulling any new or old business. You can still use analytic tools such as HubSpot and Bing. If you are currently using Google’s AdWords – be sure to connect your AdWords account to your analytics – and your data in AdWords can be tracked.

All of us at the Tello Team hope this information helps you and your business here in South Florida. If you are looking for a new home, or thinking of selling, we invite you to contact us today at 954-237-0600.

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